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Philip Morris launches IQOS ILUMA i in Japan

2024-06-15 12:24
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“IQOS ILUMA disrupted the category by introducing induction-heating technology that heats tobacco from within, to provide a consistent...
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Celebrates the 10-Year Anniversary of IQOS & Looks Forward to the Next Ten

LAUSANNE, Switzerland--(BUSINESS WIRE)--Mar. 13, 2024-- Philip Morris International Inc. (PMI) (NYSE: PM) today announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products. Today, this range of better alternatives to cigarettes includes multiple generations of IQOS, the No. 1 tobacco heating system.1 The launch also marks the 10-Year anniversary of IQOS, originally launching in Nagoya, Japan in 2014.

“We leverage science, world leading brands and commercial capabilities to provide better alternatives to our consumers. This anniversary provides an opportunity to renew our smoke-free vision and our ambition for over two-thirds of our total net revenue to come from smoke-free products by 2030,” said PMI CEO Jacek Olczak. “IQOS ILUMA disrupted the category by introducing induction-heating technology that heats tobacco from within, to provide a consistent taste experience, no tobacco residue, and no need to clean the device. Today, we take IQOS to new heights, with the launch of IQOS ILUMA i—the latest innovation in our smoke-free portfolio, offering a range of advanced features for a clean, seamless, and more flexible experience.”

Over the past 10 years, PMI’s portfolio of scientifically backed smoke-free alternatives, led by IQOS, has created a positive impact on millions of adult smokers and those around them by accelerating an end to cigarettes. Within 10 years, IQOS net revenues have surpassed those for Marlboro, making it the number one international nicotine brand and accelerated the decline of cigarettes in many countries. In Japan, for example, nearly one-third of adult smokers are using IQOS2 and cigarette sales have declined much more rapidly since heated tobacco was launched. Today, there are 25 markets where PMI’s smoke-free product revenues exceed 50% of total net revenue, including Bulgaria,Czech RepublicDenmarkGreeceItalyPoland, and Romania.

“IQOS ILUMA i is our most innovative offering to date and the new flagship in our portfolio of scientifically substantiated, heat-not-burn smoke-free systems,” said Bertrand Bonvin, President Heat-Not-Burn Platforms at PMI. “Like previous IQOS devices, it emits, on average, 95% lower levels of harmful chemicals compared with cigarettes.3,4 We are proud that consumer feedback continuously fuels our innovation, and IQOS ILUMA i is a testament to that.”

Olczak added: “We have been investing heavily in research and development to provide adults who smoke with better alternatives to cigarettes based on cutting-edge science. But for change to be effectively enacted, government and society at large must play their part. It is important that others—like government authorities and regulators—embrace the opportunity offered by innovation and science to benefit the world.”

IQOS ILUMA i features

The IQOS ILUMA i series offers three devices in Japan: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE. All three devices bring a range of adaptable new features. It already delivers an experience that is clean, seamless, and pleasurable thanks to PMI’s bladeless SMARTCORE INDUCTION SYSTEMTM in a variety of designs to meet the diverse preferences of consumers.

The new touch screen on the device’s holder allows users to see experience-relevant information quickly and easily. To personalize the experience, IQOS ILUMA i introduces a new Pause Mode. By swiping up or down on the touch screen, users can pause and resume their smoke-free moment where they left off5, without worrying about wasting a stick. Additionally, FlexPuff allows users to enjoy the experience at their pace6.

The new IQOS ILUMA i additionally includes smart features like FlexBattery that help prolong the lifespan of the holder’s battery7, contributing to electronic waste reduction, as part of our efforts to reduce the environmental impact of our products. Furthermore, the door for IQOS ILUMA i is made from aluminum produced with renewable energy and the inner textile layer of IQOS ILUMA i’s PRIME leather-like wrap is made of 100% recycled plastic.

SOURCE:www.pmi.com

Vape e-cigarettes (VAPE) and Heat-Not-Burn e-cigarettes (HNB) are both emerging electronic products. Despite their compact size, they integrate various materials, surface treatment technologies, chip electronics, and other advanced technical processes. Moreover, atomization technology is constantly evolving and the supply chain is being progressively perfected. To facilitate good communication and networking among supply chain enterprises, Aibang has established an industry WeChat group communication platform and warmly welcomes interested enterprises to join.


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list of exhibitors:

boothCompany Name
5F01Shenzhen Huachengda Precision  Industry Co.,Ltd.
5B94Foshan Yishang Technology Co.,  Ltd
5A51YOUNGSUN
5F108ShenZhen XinHongJia Technology  Co.,Ltd
5A71Shenzhen Hongnan Electronic  Co.,Ltd.
5A74GYX Optoelectronics Co.,Ltd.
5B01Wuxi Shengye TeBang New  Matearials Technology Co.,Ltd
5C01Autoke New Materials Co Ltd
5F71Dongguan Xiaowa Technology Co.,  Ltd
5F99GUANGDONG FINECO MACHINERY GROUP  CO.,LTD
5G01DONGGUAN FEIHONG INSTRUMENT  EQUIPMENT CO.,LTD.
5G68Shenzhen SKYAT Technology Co.,  Ltd.
5G96GUANGDONG KUNLUN ELECTRONIC  EQUIPMENT TECHNOLOGY CO., LTD
5H01Guangdong Nuber Automation  Equipment Co. ltd
5A42Ningbo Penghui Microporous  Technology Co., Ltd
5A95SHENZHEN SHISHANG TECHNOLOGY  CO.,LTD
5C15YU XIN EN ENERGY
5F85Shenzhen Jingdacheng Technology  Co., Ltd
5G20DONGGUAN SHANCHUANG HARDWARE  CO.,LTD
5G48Zhongding Youpin(Shenzhen)  Technology CO.,Ltd
5G76ChangSha DW SEMICONDUCTOR  Co.,Ltd
5A69DONGGUAN LINYANG MACHINERY &  EQUIPMENT CO., LTD.
5A139Dongguan Perfect Amperex  Technology Limited
5B38KEY MATERIAL CO.,LTD.
5B56Shenzhen Chuangjia micro  Semiconductor Technology Co.,Ltd
5B81YANXIN TECHNOLOGY  CO.,LTD
5C25Hankai Technology  Co.,Ltd.ShenZhen.
5F69Guangzhou lin-jet Printing  Technology CO.,LTD
5F117SHENZHEN YUYANGCHENG ELECTRONIC  TECHNOLOGYCO.LTD
5F120kiwi instruments corp
5G38Xinhai Dongguan Technology Co. ,  Ltd.
5G56Shenzhen Tiptop International  Freight Forwarder Company Limited
5G82Foshan SUK Precision Machinery  Co.. Ltd
5A66ShenZhen 3TEK Co.Ltd
5A68GUAN LIN
5A138Crising Insulating  Material(Shenzhen)Co.Ltd
5B33Hunan Xinhua Jinma Ceramic  Industry Co., Ltd.
5B66Shenzhen Cmy Optimal Precision  Electronics Co., Ltd
5B84DongGuan Corroy Electonics  Co.,Ltd
5B87DONGGUAN ADIN INDUSTRIAL CO.,  LTD
5B116HGB Battery Co.,Ltd.
5B230Linkoptik Instruments Co.,  Ltd. 
5F68ShenZhen YoHo Plastic Leather  Co.,Ltd.
5F119Bestflos Precision Dispensing  Pump
5F122Jiangsu San Se Jin  Microelectronics Co., Ltd.
5F136DONGGUAN JINBANG LANYARD CO.,  LTD
5G19SHENZHEN XINLUNFENG TECHNOLOGY  CO.,LTD
5G22Shenzhen Xinliantai Rubber  Products Co.,Ltd.
5G116Guangzhou Bio-plus Materials  Technology Co., Ltd.
5C41

KC Precision Technology (Dongguan) Co.,Ltd 

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